Site Navigation
In using pink in business applications you need to understand thetraits, qualities and mood of the color along with the psychologicalmeaning. The messages the color sends to your customer base can have a major impact on your business success.
Psychologically pink is associated with compassion, nurturing, love, andromance.
It is feminine and youthful in its softer shades, with morepassion and energy in its deeper shades.
Pink is inspiring, warm and comforting, suggesting hope for the future.
It is calming and non-threatening.
Physiologically, it calms and reassures our emotional energies, alleviating feelings of anger, aggression, resentment, abandonment and neglect.
This isa color usually used in businesses relating to the female market such ascosmetics, fashion, beauty and romance. Combining it with darkercolors gives it more sophistication and strength.
For more on the psychology of the color pink……
Keywords for Pink
Positive Color Meanings in Business:
- unconditional and romantic love
- compassion and understanding, nurturing
- warmth, hope, calming
- sweetness, naiveté
- innocence and inexperience
- feminine and intuitive energy
Negative Color Meanings in Business:
- over-emotional and over-cautious
- having emotional neediness or unrealistic expectations
- being immature and girlish
- lack of will power and lack of self worth
Using Pink in Business
Pink relates to compassion, warmth, hope and understanding, so manycharities choose to use it as a major component of their marketingprogram.
It reflects a softness, sweetness and intuitive energythat works well for many products and websites promoting women'sproducts and services, such as beauty salons, fashion businesses andcosmeticians. It is a beneficial color for candy stores and otherbusinesses selling sweet products.
Brighter versions are useful to promote less expensive and trendy products to the teenage and pre-teen market.
Dusty pink relates to those businesses marketing sentimental services and products, particularly to the older market.
For more on using color in your business
For more on using these colors in your business: red, orange, yellow, green, turquoise, blue, indigo, purple, magenta,gold, silver, black, white, gray, or brown.
To return from Pink in Business to the Home Page
Like to join our Facebook community?
New! Comments
Have your say about what you have just read! Leave me a comment in the box below.
