Brian Pappas on LinkedIn: I’ve been taking martial arts classes for the last 18 months. Here’s what… (2024)

Had such a fun time with our wonderful McDonalds marketing team at Game Show Battle Rooms! Thanks so much to Adtheorent for hosting.I’d also just like to point out that our team lived up to our name - the McWinners 🏆

42

4 Comments

Did you know: the calculation of the Consumer Price Index was changed in the 1980's? So if you feel that inflation is higher than it's being reported - there's merit to that "feeling".There were two primary changes to the methodology. The first removed home ownership costs (among other financial assets) in favor of rent. Obviously if that was included in today's calculations, inflation would read higher. But not every American can afford to make significant asset investments, so you can make the argument removing that from the CPI calculation is fair.The second change included swapping more expensive products within a fixed basket of goods for cheaper ones: something the Bureau of Labor Statistics call "Hedonic adjustment". From the BLS website: "The hedonic quality adjustment method removes any price differential attributed to a change in quality by adding or subtracting the estimated value of that change from the price of the old item."Some economists (who are smarter than I am) will argue this is a more accurate way of gauging inflation. Consumers change their spending habits, there are significant seasonality changes on a product by product basis, etc. Fair enough. But from the perspective of a consumer...this doesn't make sense to me. If I have to start buying chicken instead of steak due to - high inflation - I want to understand what I would pay buying the same steak I always do, not the chicken I had to start buying because I'm priced out of buying the steak. Obviously that's one very specific example, but it makes a large difference when applied to an entire grocery trip. There's nothing in the current calculations that quantifies people lowering their standard of living - it just assumes people do, and then calculates inflation based off of that. It's making the assumption that consumers are consistently changing their mindset of the standard price of what items they are buying. It's a very subjective approach.This is the biggest reason why consumers are changing their spending habits so drastically, but current inflation, although already very high over the last three years, doesn't directly reflect that. Thank you for coming to my Ted Talk. Next week I'll talk about memes.

11

2 Comments

My mom always has, and always will be my best friend and my teacher. There is not a single lesson in life I haven’t learned from her: kindness, empathy, patience, leadership, business acumen, underwater basket weaving; the list goes on.Happy Mothers Day to you and all the wonderful moms out there. Love you, mom.

40

Great share by Stephanie Balaconis. Salesforce previously was the only CRM with a "direct" CRM integration in Google Ads, so this is an interesting decision by them.I've always been a Hubspot guy myself, so I think this think this is a smart business move for Google, but it will certainly bring up more criticism around monopolistic practices.

5

There's still quite a bit of unknown of how Google integrating Gemini into its standard search experience (referred to as Search Generative Experience, or SGE) will broadly impact SEO. But more and more data is coming out about the current state of the SGE.Search Engine Journal published an in-depth report with their findings today. Below are the key takeaways:🔥 This is critical: websites can only accrue organic traffic from the SGE AFTER users click on the source of the AI-generated content. We all know how much adding an additional click to the process of the user journey can negatively effect traffic. This alone will likely decrease how much organic traffic is being driven to everyone's website🤖 Some results (around 5%) don't even have original sources, meaning the content of the results are produced by Google📈 The appearance of SGE's varies drastically by vertical, but will holistically increase over time. Of the industries analyzed, Beauty saw the highest rate of SGE at 95% and Finance saw the lowest at 47%📊 In some cases, Google will show a generate button prior to showing the AI-based results. Safe to assume Google is experimenting with different layouts of this new experience, and testing how users will engage with Gemini if the AI results aren't delivered right away. The discrepancy between these two experiences also varied drastically by vertical📉 Verticals with a higher portion of SGE results will have less time to pivot their SEO strategy accordingly. The Health industry has the highest portion of auto-generated SGE results, and therefore will be the most impacted by this change🤑 Primary conclusion - This change will drastically overhaul everything we know about SEO, and everyone needs to be ready to pivot to this new reality very quickly. My personal opinion: everyone will likely see less organic traffic, and have to become more reliant on Paid Search.https://lnkd.in/gRj_Gwp9

7

4 Comments

Hello there new (and old) friends! My name is Brian Pappas, and I'm a voice actor. I've been providing voiceovers locally to DFW and virtually around the country for the last five years.Text never does a great job explaining your range as an actor, so I've linked my commercial demo below.I love getting to know people better, so whether you're in need of a voiceover, or would just like to chat, please reach out to me at any time!https://lnkd.in/dzqe6RqQ

22

In a shocking and not at all surprising announcement, Google announced today that cookie deprecation will be delayed…again, again, again…again.It feels like this is just never going to happen. On the bright side, we can all reset our doomsday clocks as we continue to refine for this future, that will probably never happen.https://lnkd.in/gjmmgmwg

21

2 Comments

New anime announcement 🎉 - You can hear me in episode 1 of Chillin' in Another World with Level 2 Super Cheat Powers! I got to provide some additional voices, including some excited/disappointed priests and a hideous monster. These new anime names are out of control, but it is a very fun romp.Thanks so much to the immaculate Jason Lord for the opportunity!

12

1 Comment

Always a fun time stopping in to record at Crunchyroll! So great running into a few familiar faces, dating back to my college theater days!Grateful for each new opportunity 🙏

34

1 Comment