As EA considers in-game ads, one Baldur's Gate 3 player dares to imagine the RPG as a Raid: Shadow Legends marketing machine (2024)

As EA considers in-game ads, one Baldur's Gate 3 player dares to imagine the RPG as a Raid: Shadow Legends marketing machine (1)

If you think EA's experimentation with implementing dynamic ads in their games sounds like business speak for in-game product placement, Baldur's Gate 3 players have put your thoughts to pictures.

Twitter user SongbirdN7 went on a series of tongue-in-cheek quote retweets of the GameSpot announcement following the news. The first adds a screenshot of BG3's Lae'zel as she shares an important moment with the player character, a pivotal point near the end of her romance arc. "You showed me the betweens and beyonds. Between war and peace, beyond passion and obsession," the caption reads, faithfully recounting Lae'zel's romantic words as per Larian's script, before lapsing into a trite Raid: Shadow Legends plug.

"The dawn was my torment. Rustling leaves, agony. I couldn't wait to escape this place. Now, I revel in it. I revel in you. You showed me the betweens and beyonds. Between war and peace, beyond passion and obsession. And now I will show you Raid Shadow Legends, a mobile-" https://t.co/mxor2WbzN9 pic.twitter.com/JsdqxCzqhLMay 12, 2024

Songbird didn't stop there. Redeemed baddie Minthara's revamped atonement speech sees her thanking the player character for freeing her by way of a very special gift in the form of Raid: Shadow Legends, while Shadowheart's moment of catharsis got similar treatment. She doesn't deserve to be a loved daughter, but she does deserve to take solace in EA mobile game Rad: Shadow Legends – as too should you, dear player.

These memes come off the back of comments made on May 7 by Electronic Arts CEO Andrew Wilson. You can check out page 12 of the earnings call transcript for more, but the gist is that EA is considering "thoughtful" ways of incorporating dynamic advertisem*nts into their games, saying that "advertising has an opportunity to be a meaningful driver of growth for us".Wilson went on to stress that dynamic ads are not at the forefront of EA's plans at the moment, but thanks to Songbird, we can only shudder to imagine it.

You need only look at the aggressive plugging on the Sims 4 splash page when you boot up the game to see that this desire to push players to buy more EA content is already rife in the publisher's games, but "dynamic ad insertion" might look very different. The baked-in Star Wars beer ads broadcasted in Chile during the early 2000s spring to mind, and it seems this BG3 fan is on the same wavelength.

Check out some of thebest RPGsto play next if you've not been successfully influenced by Minthara, from Dragon Age to Bloodborne

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

As EA considers in-game ads, one Baldur's Gate 3 player dares to imagine the RPG as a Raid: Shadow Legends marketing machine (2)

Jasmine Gould-Wilson

Staff Writer, GamesRadar+

Jasmine is a staff writer at GamesRadar+. Raised in Hong Kong and having graduated with an English Literature degree from Queen Mary, University of London in 2017, her passion for entertainment writing has taken her from reviewing underground concerts to blogging about the intersection between horror movies and browser games. Having made the career jump from TV broadcast operations to video games journalism during the pandemic, she cut her teeth as a freelance writer with TheGamer, Gamezo, and Tech Radar Gaming before accepting a full-time role here at GamesRadar. Whether Jasmine is researching the latest in gaming litigation for a news piece, writing how-to guides for The Sims 4, or extolling the necessity of a Resident Evil: CODE Veronica remake, you'll probably find her listening to metalcore at the same time.

More about rpg

Playing Elden Ring becomes a sweaty workout with this 7ft Greatsword peripheral that acts like "a very complicated Wiimote"Fallout 4 Crucible guide and how to get Ballistic Fiber

Latest

Roguelike witchcraft from a master’s spellbook: in Edge 398, Supergiant explains the secret sorcery behind its first-ever sequel, Hades II
See more latest►

See comments

Most Popular
Assassin's Creed Shadows is making a big change to the series' iconic towers to encourage you to explore its open-world Japan
Poker Face star Natasha Lyonne joins Marvel's Fantastic Four reboot in mystery role
Meet the new hero of Helldivers 2: Dremskiy, a player kicked despite insisting "Im frend," who now has a full Steam friends list after even PlayStation shared the love
Ubisoft has canceled The Division Heartland and "redeployed resources to bigger opportunities" like its Call of Duty-style FPS XDefiant
Assassin's Creed Shadows' dual protagonists each have their own "clear advantages" in stealth and combat, "even if they can do a bit of both"
X-Men ’97 resolves a decades-long Spider-Man: The Animated series cliffhanger
Ubisoft wants to "return to leadership in the open-world" genre, and its CEO says the company is already "back on track" after some rough years
The Assassin's Creed Shadows open-world map is about the same size as Origin's Egypt, but exists on a more realistic scale because Ubisoft "really wanted the mountains to feel like mountains"
Don’t wait for Prime Day, the M1 iPad Air just crashed to a record-low price
Lord of the Rings' corporate owners know that you "have to respect" the books, but after Gollum, says that "not everything is going to hit it out of the park"
Assassin's Creed Shadows trailer unveils dual protagonists - one the first Black Samurai in Japanese history, the other a Shinobi
As EA considers in-game ads, one Baldur's Gate 3 player dares to imagine the RPG as a Raid: Shadow Legends marketing machine (2024)

FAQs

What kind of RPG is Baldur's Gate 3? ›

Crucially, though, it's not an open-world action-adventure game like so many of the other games I've mentioned to this point. Baldur's Gate 3 is a classical RPG in the truest sense of the word; an adventure built firmly on the genre bedrock of Dungeons & Dragons.

How much content is in BG3 EA? ›

How Big is BG3 Early Access Content? Early Access for Baldur's Gate 3 is approximated to be twenty-five to thirty-five hours of content, filled with Quests, different Locations, and Act 1 of the game's story.

Is Baldur's Gate 3 just D&D? ›

Baldur's Gate 3 is based on the fifth edition of Dungeons & Dragons, the classic tabletop RPG. DnD has multiple elements that are impossible to adapt into a video game, making differences in BG3's rules a necessity.

Will there be a Baldur's Gate 4? ›

No. Studio founder Swen Vincke announced as much this March, during a talk at the Game Developers Conference. “We're not going to make Baldur's Gate 4, which everybody is expecting us to do,” Vincke said. “We're going to move on, we're going to move away from D&D, and we're going to start making a new thing.”

What style of game is Baldur's Gate 3? ›

Gameplay. Baldur's Gate 3 is a role-playing video game with single-player and cooperative multiplayer elements. Players can create one or more characters and form a party along with a number of pre-generated characters to explore the game's story.

Is Baldurs Gate 3 an open-world RPG? ›

Highlights. Elden Ring and Baldur's Gate 3 have set the standard for future open-world and CRPG games, breathing new life into the fantasy adventure genre. Although their gameplay and narrative styles differ, both games have established benchmarks that other studios should take notes from.

Is Baldur's Gate an action RPG? ›

His health and mana meters are at the top left of the screen. The empty meter between them is his experience meter. Baldur's Gate: Dark Alliance is a real-time hack and slash/action role-playing game presented in a 3D perspective, with a rotatable isometric three-quarter top-down view.

Is Baldur's Gate a turn based RPG? ›

I find myself saying it anytime I try to recommend some of my favorite games of all time to friends: "It's turn-based, so you might not like it.

Top Articles
Latest Posts
Article information

Author: Jeremiah Abshire

Last Updated:

Views: 6290

Rating: 4.3 / 5 (74 voted)

Reviews: 89% of readers found this page helpful

Author information

Name: Jeremiah Abshire

Birthday: 1993-09-14

Address: Apt. 425 92748 Jannie Centers, Port Nikitaville, VT 82110

Phone: +8096210939894

Job: Lead Healthcare Manager

Hobby: Watching movies, Watching movies, Knapping, LARPing, Coffee roasting, Lacemaking, Gaming

Introduction: My name is Jeremiah Abshire, I am a outstanding, kind, clever, hilarious, curious, hilarious, outstanding person who loves writing and wants to share my knowledge and understanding with you.